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~isPartOf:"Brand management ; Vol. 1"
~source:"econis"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Brand management ; Vol. 1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
The evolution of brands : from signals of quality to storehouses of trust
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Working paper / National Bureau of Economic Research, Inc.
11
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Brand management ; Vol. 2
9
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Discussion papers / CEPR
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
CESifo working papers
7
Cases on branding strategies and product development : successes and pitfalls
7
Cross-cultural and critical perspectives on brands
7
Discussion paper / Centre for Economic Policy Research
7
Faculty & research / Insead : working paper series
7
Names in commerce and industry : past and present
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Brands and brand management : contemporary research perspectives
6
Discussion paper / Tinbergen Institute
6
Les cahiers de recherche / HEC Paris
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Measuring and managing brands
6
The Routledge companion to contemporary brand management
6
The definitive book of branding
6
Working paper series
6
Brand management ; Vol. 3
5
Developing successful global strategies for marketing luxury brands
5
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1
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
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2
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
-
2010
Persistent link: https://www.econbiz.de/10003924094
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3
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
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4
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
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5
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
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6
Inferences from brand names
Zaichkowsky, Judith Lynne
;
Vipat, Padma
-
2010
Persistent link: https://www.econbiz.de/10003924170
Saved in:
7
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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