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~isPartOf:"Brand management ; Vol. 2"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~isPartOf:"Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany"
~isPartOf:"Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia"
~subject:"Psychology of advertising"
~type_genre:"Aufsatz im Buch"
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Psychology of advertising
Consumer behaviour
59
Konsumentenverhalten
59
Brand
17
Brand management
17
Markenartikel
17
Markenführung
17
Beziehungsmarketing
11
Relationship marketing
11
Brand image
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Confidence
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Baker, William E.
1
Branthwaite, A.
1
Cooper, P.
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Levy, Sidney J.
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Brand management ; Vol. 2
The evolution of brands : from signals of quality to storehouses of trust
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Beyond sustainability
1
Breaking new ground in theory and practice
1
Constituting managements : markets, meanings, and identities
1
Cross-cultural and critical perspectives on brands
1
Dexterity in global business : a cross-dimensional analysis
1
Die Fachhochschule der Deutschen Bundesbank in Hachenburg : Festschrift für den langjährigen Rektor Prof. Dr. Dietrich Schönwitz
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Handbook on brand and experience management
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International advertising and communication : current insights and empirical findings
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marktpsychologie
1
Monetäre Fragen der europäischen Integration
1
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
1
Neuroscience and the economics of decision making
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Sensory marketing : research on the sensuality of products
1
Social psychology of consumer behavior
1
The Routledge handbook of strategic communication
1
The Sage handbook of advertising
1
The impact of theory on representations of the consumer and the marketing organisation
1
The role of affect in consumer behavior : emerging theories and applications
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Österreichs Hidden Champions - Customer Value Management - Psychologische Aspekte der Online-Werbung - Gender Marketing - Fokussierter Online-Vertrieb
1
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ECONIS (ZBW)
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
2
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
3
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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