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~isPartOf:"Brand management ; Vol. 2"
~person:"Audretsch, David B."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand management ; Vol. 2
Brand management ; Vol. 1
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Marketing-mix strategies - product strategy and promotion strategy
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Measuring and managing brands
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The evolution of integrated marketing communications : the customer-driven marketplace
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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