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~isPartOf:"Brand management ; Vol. 2"
~person:"Fournier, Susan"
~subject:"Markenführung"
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Markenführung
Brand
2
Brand management
2
Consumer behaviour
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Konsumentenverhalten
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Markenartikel
2
Beziehungsmarketing
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Consumer goods
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Fournier, Susan
Ehrenberg, Andrew S. C.
3
Keller, Kevin Lane
2
Aaker, Jennifer
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Alford, Bruce L.
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Azoulay, Audrey
1
Bird, M.
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Brasel, S. Adam
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Brown, Tom
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Capella, Louis M.
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Channon, C.
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Faircloth, James B.
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Farley, John U.
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Goodhardt, Gerald J.
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Kapferer, J. N.
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Brand management ; Vol. 2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Harvard business review : HBR
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Strong brands, strong relationships
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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