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~isPartOf:"Brand management ; Vol. 2"
~subject:"Community"
~subject:"Dienstleistungsqualität"
~subject:"Konsumgüter"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand management ; Vol. 2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Acta Wexionensia
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Corporate brand and corporate reputation
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Design science theories and research practices
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Evaluating research and the question of criteriology
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Marketing-mix strategies - product strategy and promotion strategy
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New directions in organizational behavior ; Vol. 3
1
PhD series / Copenhagen Business School
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Schriftenreihe Gesundheitsmanagement und Medizinökonomie
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The impact of culture
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Transforming e-business practices and applications : emerging technologies and concepts
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Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
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2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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3
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
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