//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 2"
~subject:"Dienstleistungsqualität"
~subject:"Konsumgüter"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Konsumgüter
Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Brand
9
Markenartikel
9
Brand image
6
Markenimage
6
Beziehungsmarketing
3
Relationship marketing
3
Measurement
2
Messung
2
China
1
Community
1
Comparison
1
Consumer goods
1
Culture
1
Customer retention
1
Gemeinschaft
1
International marketing
1
Internationales Marketing
1
Japan
1
Kultur
1
Kundenbindung
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
New product development
1
Performance measurement
1
Performance-Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktentwicklung
1
Service quality
1
Social Web
1
Social values
1
Social web
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Collection of articles written by one author
Reprint
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Aaker, Jennifer
1
Brasel, S. Adam
1
East, Robert
1
Fournier, Susan
1
Vanhuele, M.
1
Wright, Mike
1
Published in...
All
Brand management ; Vol. 2
Sage library in marketing
2
Acta Wexionensia
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Corporate brand and corporate reputation
1
Design science theories and research practices
1
Evaluating research and the question of criteriology
1
Marketing-mix strategies - product strategy and promotion strategy
1
New directions in organizational behavior ; Vol. 3
1
Schriftenreihe Gesundheitsmanagement und Medizinökonomie
1
The impact of culture
1
Transforming e-business practices and applications : emerging technologies and concepts
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->