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~isPartOf:"Brand management ; Vol. 2"
~subject:"Konsumgüter"
~subject:"Social web"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand management ; Vol. 2
Brand management ; Vol. 1
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Brand management ; Vol. 3
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Managing learning and knowledge
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PhD series / Copenhagen Business School
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Schriften zum Mobile Commerce und zur Mobilkommunikation
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Springer-Gabler Research
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Strategic information systems ; Vol. 3
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The evolution of brands : from signals of quality to storehouses of trust
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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2
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
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2010
Persistent link: https://www.econbiz.de/10003924381
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