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~isPartOf:"Brand management ; Vol. 2"
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Konsumgüter
Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Brand
9
Markenartikel
9
Brand image
6
Markenimage
6
Beziehungsmarketing
3
Relationship marketing
3
Measurement
2
Messung
2
China
1
Community
1
Comparison
1
Consumer goods
1
Culture
1
Customer retention
1
Dienstleistungsqualität
1
Gemeinschaft
1
International marketing
1
Internationales Marketing
1
Japan
1
Kultur
1
Kundenbindung
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
New product development
1
Performance measurement
1
Performance-Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktentwicklung
1
Service quality
1
Social Web
1
Social values
1
Social web
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English
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Aaker, Jennifer
1
Brasel, S. Adam
1
Fournier, Susan
1
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Brand management ; Vol. 2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
International journal of production economics
5
Omega : the international journal of management science
5
SpringerLink / Bücher
5
Economic aspects of extended producer responsibility : [selected papers presented from the Workshop on the Economics of Extended Producer Responsibility held in Tokyo, 11 - 12 December 2002]
4
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
3
Ergonomics design and management
3
International journal of production research
3
Manufacturing & service operations management : M & SOM
3
NBER working paper series
3
Production and operations management : an international journal of the Production and Operations Management Society
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Working paper series
3
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Journal of economics & management strategy : JEMS
2
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Nachhaltiger nutzen : Möglichkeiten und Grenzen neuer Nutzungsstrategien
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Paradigm : the journal of Institute of Management Technology
2
Psychology & marketing
2
SFB 649 discussion paper
2
Schriftenreihe Logistik der Technischen Universität Berlin
2
The durable use of consumer products : new options for business and consumption
2
Volkswirtschaftliche Diskussionsbeiträge
2
Working papers / Department of International Economics and Management, Copenhagen Business School
2
Akzente
1
Applications of management science ; 16
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of operational research : APJOR
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Atlantic economic journal : AEJ
1
Ausgewählte Probleme des Logistikmanagements : Stefan Betz (Hrsg.)
1
Australasian marketing journal
1
Basler Schriften zum Marketing
1
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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