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~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Enth. 11 Beitr."
~subject:"Moral hazard"
~subject:"Public-private partnership"
~subject:"Strategische Allianz"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Moral hazard
Public-private partnership
Strategische Allianz
Strategic alliance
2
17.09.1997
1
ASEAN countries
1
ASEAN-Staaten
1
Brand image
1
Brand management
1
Consumer behaviour
1
EU countries
1
EU-Staaten
1
International economic relations
1
Internationale Wirtschaftsbeziehungen
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Konsumentenverhalten
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Markenführung
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Markenimage
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Spillover effect
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Spillover-Effekt
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Chia, Siow Yue
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Ruth, Julie A.
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Simonin, Bernard L.
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Tan, Joseph Loong Hoe
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Brand management ; Vol. 3
Enth. 11 Beitr.
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
8
Discussion paper / International Transport Forum
5
Strategy and globalization ; Vol. 1
5
Beiträge zur öffentlichen Wirtschaft
2
EIB papers
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Evolving and emerging issues in marketing strategy
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International HRM: the MNE perspective
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International Transport Forum Discussion Papers
2
Journal of air transport management
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Key debates and contemporary issues in nonprofit marketing
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Kurs / Deutsche Verkehrswissenschaftliche Gesellschaft e.V
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Learning by populations of organizations
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Loccumer Protokolle
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PTRC seminar proceedings / P
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Reihe Wirtschaftspolitische Diskurse
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Strategic information systems ; Vol. 3
2
An East gate book
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An Elgar reference collection
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An Elgar research collection
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zum Siedlungs- und Wohnungswesen und zur Raumplanung
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Biblioteca Civitas economía y empresa / Colección Economía
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Business/Economics
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CEDA information paper
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Colección innovación práctica
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De Gruyter studies in organization : an international series by internationally known authors presenting current fields of research in organization
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Democracy beyond the nation state?
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Dresdner wirtschaftswissenschaftliche Beiträge / Reihe Wettbewerb und Unternehmensführung
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Economic institutions of strategy
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Economics of science, technology and innovation : ESTI
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Environmentally sustainable development proceedings series
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Fachtagung / Deutsche Gesellschaft für Logistik, DGfL
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Forum Hochschule
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Freiberger Forschungshefte / D
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ECONIS (ZBW)
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Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
2
ASEAN & EU: forging new linkages and strategic alliances
Chia, Siow Yue
(
contributor
); …
-
Institute of Southeast Asian Studies
-
1997
Persistent link: https://www.econbiz.de/10000970953
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