//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 4"
~person:"Aaker, Jennifer"
~person:"Alden, Dana"
~person:"Audretsch, David B."
~person:"Boush, David M."
~person:"Henderson, Pamela W."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Collection of articles written by one author
Ratgeber
Reprint
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Aaker, Jennifer
Alden, Dana
Audretsch, David B.
Boush, David M.
Henderson, Pamela W.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Alpert, Frank
1
Batra, Rajeev
1
Erdem, Tülin
1
Hong, Heung-Ja
1
Kassim, Norizan M.
1
Kuhn, Kerri-Ann L.
1
Pope, Nigel K. Ll.
1
Souiden, Nizar
1
Steenkamp, Jan-Benedict E. M.
1
Valenzuela, Ana
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Brand management ; Vol. 4
Brand management ; Vol. 1
2
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->