//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 4"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
9
Markenführung
9
Consumer behaviour
6
Konsumentenverhalten
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Lieferantenmanagement
2
Supplier relationship management
2
B-to-B-Marketing
1
Befragung
1
Beziehungsmarketing
1
Big event
1
Brand architecture
1
Business-to-business marketing
1
Dienstleistungssektor
1
Einzelhandel
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Großveranstaltung
1
Handelsmarke
1
Interview
1
Luxury goods
1
Luxusgüter
1
Markenarchitektur
1
Perception
1
Professional sports
1
Profisport
1
Präferenztheorie
1
Regional cluster
1
Regionales Cluster
1
Relationship marketing
1
Retail trade
1
Risiko
1
Risk
1
Service industry
1
Sport
1
Sport event
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
9
Book section
9
Reprint
9
Language
All
English
9
Author
All
De Chernatony, Leslie
2
Alden, Dana
1
Alpert, Frank
1
Batra, Rajeev
1
Chalip, Laurence Hilmond
1
Dall'Olmo Riley, Francesca
1
Erdem, Tülin
1
Hong, Heung-Ja
1
Kassim, Norizan M.
1
Kuhn, Kerri-Ann L.
1
Mudambi, Susan
1
Phau, Ian
1
Pope, Nigel K. Ll.
1
Prendergast, Gerard P.
1
Segal-Horn, Susan
1
Souiden, Nizar
1
Steenkamp, Jan-Benedict E. M.
1
Valenzuela, Ana
1
Xing, Xiaoyan
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Brand management ; Vol. 4
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Strategic Direction
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
3
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
4
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
5
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
8
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
Saved in:
9
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->