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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business history"
~isPartOf:"International business and economics research journal"
~subject:"Heimarbeit"
~subject:"Internationales Marketing"
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Heimarbeit
Internationales Marketing
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13
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5
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Lin, Xiaohua
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Brand management in emerging markets : theories and practice
Business history
International business and economics research journal
International marketing review
15
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
Asia Pacific journal of marketing and logistics
4
International business review : the official journal of the European International Business Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
3
Journal of business research : JBR
3
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
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IMADI.net-Projektbericht
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International journal of management and economics
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of euromarketing
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Journal of marketing
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Marketing intelligence & planning
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The journal of product & brand management
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Asia Pacific business review
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
1
Brands : interdisciplinary perspectives
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Canadian journal of agricultural economics : CJAE
1
China & world economy
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Cross cultural & strategic management
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Cross cultural management : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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DUV : Wirtschaftswissenschaft
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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Entrepreneurial business and economics review : EBER
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Entrepreneurship in international marketing
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ECONIS (ZBW)
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1
Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity
;
Higgins, David M.
- In:
Business history
62
(
2020
)
1
,
pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
Saved in:
2
The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio
- In:
Business history
62
(
2020
)
3
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
Saved in:
3
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
4
Madeira embroidery : a failed collective brand (1935 - 59)
Almada Câmara, Maria Benedita
- In:
Business history
53
(
2011
)
4
,
pp. 583-599
Persistent link: https://www.econbiz.de/10009296444
Saved in:
5
An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris
;
Ogbuehi, Alphonso
;
Enyinda, Chris
- In:
International business and economics research journal
8
(
2009
)
8
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
Saved in:
6
International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
International business and economics research journal
8
(
2009
)
5
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
Saved in:
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