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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business history"
~isPartOf:"Journal of business research : JBR"
~subject:"Heimarbeit"
~subject:"Internationales Marketing"
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Heimarbeit
Internationales Marketing
Designation of origin
53
Herkunftsbezeichnung
53
Brand image
31
Markenimage
31
Consumer behaviour
27
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27
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21
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Barnes, Felicity
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Bourdin, David
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Carneiro, Jorge Manoel Teixeira
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Faria, Flávio Silva
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Farrell, Carlyle A.
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Halkias, Georgios
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Higgins, David M.
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Lin, Xiaohua
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Brand management in emerging markets : theories and practice
Business history
Journal of business research : JBR
International marketing review
15
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
Asia Pacific journal of marketing and logistics
4
International business review : the official journal of the European International Business Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
3
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
1
Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Canadian journal of agricultural economics : CJAE
1
China & world economy
1
Cross cultural & strategic management
1
Cross cultural management : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
DUV : Wirtschaftswissenschaft
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Emerging markets, finance and trade : EMFT
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Entrepreneurial business and economics review : EBER
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Entrepreneurship in international marketing
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ECONIS (ZBW)
7
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1
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity
;
Higgins, David M.
- In:
Business history
62
(
2020
)
1
,
pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
Saved in:
3
The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio
- In:
Business history
62
(
2020
)
3
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
Saved in:
4
Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira
;
Faria, Flávio Silva
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
Saved in:
5
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
6
Madeira embroidery : a failed collective brand (1935 - 59)
Almada Câmara, Maria Benedita
- In:
Business history
53
(
2011
)
4
,
pp. 583-599
Persistent link: https://www.econbiz.de/10009296444
Saved in:
7
Advancing the country image construct : a commentary essay
Samiee, Saeed
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 442-445
Persistent link: https://www.econbiz.de/10003962317
Saved in:
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