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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business history"
~person:"Barnes, Felicity"
~subject:"Heimarbeit"
~subject:"Internationales Marketing"
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Brand management in emerging markets : theories and practice
Business history
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity
;
Higgins, David M.
- In:
Business history
62
(
2020
)
1
,
pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
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