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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Ford, David"
~subject:"Hotellerie"
~subject:"USA"
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
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