//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Branding"
~subject:"Corporate Social Responsibility"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Branding
Corporate Social Responsibility
Marketing management
Brand management
238
Markenführung
238
Brand image
107
Markenimage
107
Consumer behaviour
73
Konsumentenverhalten
73
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
63
Markenartikel
61
Beziehungsmarketing
52
Relationship marketing
52
Lieferantenmanagement
48
Supplier relationship management
48
Social Web
47
Social web
47
Internet marketing
38
Online-Marketing
38
Marketingmanagement
29
Tourism marketing
24
Tourismusmarketing
24
Destination management
21
Destinationsmanagement
21
Social media
20
Brand architecture
13
China
13
Corporate reputation
13
Firmenimage
13
USA
13
United States
13
Hotel industry
12
Hotellerie
12
Markenarchitektur
12
Stakeholder
12
Advertising effects
11
Brand equity
11
Corporate social responsibility
11
more ...
less ...
Online availability
All
Undetermined
37
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
3
Book section
3
Language
All
English
52
Author
All
Eisingerich, Andreas B
2
Gabrielsson, Mika
2
Ind, Nicholas
2
Khan, Huda
2
Kumar, V.
2
Markovic, Stefan
2
Pitt, Leyland F.
2
Sashittal, Hemant Chaitanya
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Arnett, Dennis B.
1
Bal, Anjali S.
1
Bang, Nguyen
1
Basile, Gianpaolo
1
Basu, Sriparna
1
Berenguer Contrí, Gloria
1
Bianco, Simone
1
Blankson, Charles
1
Boon, Edward
1
Brito, Pedro Quelhas
1
Brown, Stephen
1
Brown, Terrence E.
1
Bujac, Andreea I.
1
Cao, Guangming
1
Cao, Jia Jocelyn
1
Casidy, Riza
1
Chan, Annie
1
Chang, Yu
1
Chen, Junsong
1
Christodoulopoulou, Angeliki
1
Chung, Henry F. L.
1
Cohen, Geraldine
1
Czinkota, Michael R.
1
Dass, Mayukh
1
Davari, Arezoo
1
DeMar, Michael
1
Dekimpe, Marnik G.
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
93
The journal of brand management : an international journal
83
The journal of product & brand management
63
European journal of marketing : EJM
37
Journal of strategic marketing
29
Journal of retailing and consumer services
28
Journal of marketing communications
20
SpringerLink / Bücher
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : MM
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
International marketing review
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Asia Pacific journal of marketing and logistics
12
European journal of marketing
12
Journal of retailing
12
Journal of the Academy of Marketing Science
12
Qualitative market research : an international journal
12
The journal of business & industrial marketing
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
11
International review on public and non-profit marketing
11
Journal of fashion marketing and management
11
Journal of marketing
11
Journal of promotion management : JPM
11
Marketing intelligence & planning
11
Springer eBook Collection
11
Journal of marketing for higher education
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Corporate communications : an international journal
9
International journal of contemporary hospitality management
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing letters : a journal of research in marketing
9
AMS review : official publication of the Academy of Marketing Science
8
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
5
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
6
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
7
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
8
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->