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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Consumer behaviour"
~subject:"Hotellerie"
~subject:"USA"
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Consumer behaviour
Hotellerie
USA
Brand management
238
Markenführung
238
Brand image
107
Markenimage
107
Konsumentenverhalten
73
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
63
Markenartikel
61
Beziehungsmarketing
52
Relationship marketing
52
Lieferantenmanagement
48
Supplier relationship management
48
Social Web
47
Social web
47
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38
Online-Marketing
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Marketing management
29
Marketingmanagement
29
Tourism marketing
24
Tourismusmarketing
24
Destination management
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Destinationsmanagement
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China
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Hotel industry
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Markenarchitektur
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Casidy, Riza
3
Baloglu, Seyhmus
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Christodoulides, George
2
Ewing, Michael
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He, Jiaxun
2
Hudson, Simon
2
Mohan, Mayoor
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Nyadzayo, Munyaradzi W.
2
O'Cass, Aron
2
Abratt, Russell
1
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1
Adomako, Samuel
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Aro, Kaisa
1
Back, Ki-Joon
1
Bal, Anjali S.
1
Barreda, Albert A.
1
Basu, Sriparna
1
Bauer, Florian
1
Behl, Abhishek
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Berenguer Contrí, Gloria
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Brito, Eliane P. Z.
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Brito, Pedro Quelhas
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Brown, Brian
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
418
The journal of brand management : an international journal
298
The journal of product & brand management
296
Journal of retailing and consumer services
252
International journal of hospitality management
92
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
84
Journal of marketing communications
74
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
56
Journal of marketing management : MM
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
50
International marketing review
48
Journal of marketing
48
Journal of the Academy of Marketing Science
48
The IUP journal of brand management : IJBRM
46
The journal of consumer marketing
46
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
International journal of contemporary hospitality management
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
Journal of marketing research : JMR
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
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ECONIS (ZBW)
91
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
4
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
5
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
6
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
7
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
8
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
9
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
10
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
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