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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Corporate Social Responsibility"
~subject:"Marketing management"
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Corporate Social Responsibility
Marketing management
Brand management
237
Markenführung
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Brand image
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Consumer behaviour
72
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72
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Eisingerich, Andreas B
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
The journal of brand management : an international journal
72
Journal of business research : JBR
63
The journal of product & brand management
52
European journal of marketing : EJM
25
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Journal of marketing communications
20
SpringerLink / Bücher
20
Journal of marketing management : MM
14
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Asia Pacific journal of marketing and logistics
11
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Journal of marketing
11
Journal of promotion management : JPM
11
Springer eBook Collection
11
Journal of retailing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
International journal of hospitality management
9
International review on public and non-profit marketing
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Corporate communications : an international journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of retail & distribution management
8
Journal of promotion management : innovations in planning and applied research
8
The marketing review
8
Gabler Edition Wissenschaft
7
International journal of contemporary hospitality management
7
Corporate social responsibility and environmental management
6
European research studies
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Europäische Hochschulschriften / 5
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1
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
7
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
8
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
9
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
10
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
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