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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrie"
~subject:"Brand extension"
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Bibliometrie
Brand extension
Brand management
613
Markenführung
613
Consumer behaviour
402
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402
Markenimage
347
Brand image
346
Brand
241
Markenartikel
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Beziehungsmarketing
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Relationship marketing
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Social web
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Internet marketing
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Online-Marketing
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Luxury goods
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Luxusgüter
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Advertising effects
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Marketing management
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Marketingmanagement
49
Brand equity
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Personality psychology
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Brand management in emerging markets : theories and practice
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of business research : JBR
The journal of brand management : an international journal
30
The journal of product & brand management
24
International journal of consumer studies
9
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
The IUP journal of brand management : IJBRM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International review on public and non-profit marketing
5
Journal of fashion marketing and management
5
Journal of retailing and consumer services
5
Australasian marketing journal
4
International journal of sport management and marketing : IJSMM
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of retailing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Research
4
SpringerLink / Bücher
4
The marketing review
4
AMS review : official publication of the Academy of Marketing Science
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European journal of marketing
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing analytics : JMA
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Qualitative market research : an international journal
3
Reihe: Marketing : MAR
3
Sport management review
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Administrative Sciences : open access journal
2
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ECONIS (ZBW)
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
3
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
4
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
5
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
6
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
7
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
8
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
9
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
10
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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