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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~person:"Niu, Yongge"
~subject:"Bibliometrie"
~subject:"Brand extension"
~subject:"China"
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Brand management in emerging markets : theories and practice
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Appellation of origin brands in China
Niu, Yongge
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Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
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(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
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