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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Corporate social responsibility"
~subject:"Destinationsmanagement"
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Search: subject_exact:"Markenpolitik"
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Corporate social responsibility
Destinationsmanagement
Brand management
185
Markenführung
185
Brand image
91
Markenimage
91
B-to-B-Marketing
64
Business-to-business marketing
64
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Pike, Steven
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Campo, Sara
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Ind, Nicholas
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Markovic, Stefan
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Rubio Benito, Natalia
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
The journal of brand management : an international journal
31
Journal of business research : JBR
27
The journal of product & brand management
21
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
12
Journal of destination marketing & management
9
Cogent business & management
7
Journal of strategic marketing
7
Tourism management perspectives : TMP
7
Corporate social responsibility and environmental management
6
Journal of retailing and consumer services
6
Journal of vacation marketing
6
Journal of vacation marketing : an international journal
6
Marketing intelligence & planning
6
Corporate communications : an international journal
5
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of business ethics : JOBE
5
Journal of fashion marketing and management
5
Journal of global marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : MM
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
CSR und Brand Management : Marken nachhaltig führen
4
Enlightening tourism : ET ; a pathmaking journal
4
International journal of hospitality management
4
International journal of leisure and tourism marketing : IJLTM
4
International marketing review
4
International review on public and non-profit marketing
4
International studies of management and organization
4
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Management-Reihe Corporate Social Responsibility
4
Springer eBook Collection
4
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
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ECONIS (ZBW)
30
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1
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
4
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
5
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
6
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
7
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
8
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
9
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
10
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
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