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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gupta, Suraksha"
~subject:"Brand management"
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Brand management
Markenführung
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Markenimage
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Artificial intelligence
1
Beziehungsmarketing
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Brand knowledge
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Gupta, Suraksha
Christodoulides, George
7
Kumar, V.
4
Ewing, Michael
3
He, Jiaxun
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
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Markovic, Stefan
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Nyadzayo, Munyaradzi W.
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Singh, Jaywant
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Wang, Cheng Lu
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Marquardt, Adam J.
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2
Mishra, Prashant
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Mohan, Mayoor
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O'Cass, Aron
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Schoefer, Klaus
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
9
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
3
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
4
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
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