//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International marketing review"
~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
International marketing
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Brand
1
Brand evaluation
1
Brand positioning
1
Construal level
1
Country of origin
1
Country-of-origin
1
Cultural distance
1
Cultural identity
1
EU countries
1
EU-Binnenmarkt
1
EU-Staaten
1
European Union
1
Kulturelle Identität
1
Markenartikel
1
National advertising
1
Rules of origin
1
Single European market
1
Ursprungsregeln
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Diamantopoulos, Adamantios
Japutra, Arnold
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Balabanis, George
1
Bartsch, Fabian
1
Cerviño, Julio
1
Chu, Kyounghee
1
Cleveland, Mark
1
D'Souza, Clare M.
1
Farrell, Carlyle A.
1
Garrett, Tony C.
1
Gregory, Gary
1
Halimi, Tariq Abdullatif
1
Han, C. M.
1
Herz, Marc
1
Hong, Ruiyang
1
Hu, Zuohao
1
Insch, Andrea
1
Kim, Kyung Ae
1
Knight, John
1
Koschate-Fischer, Nicole
1
Krüger, Tinka
1
Lee, Sung-kyu
1
Lin, Xiaohua
1
Majid, Kashef A.
1
Mandler, Timo
1
Martín Martín, Oscar
1
Mather, Damien
1
Moon, Byeong-joon
1
Oh, Han-Mo
1
Samiee, Saeed
1
Seo, Yuri
1
Septianto, Felix
1
Siamagka, Niloletta-Theofania
1
Sullivan Mort, Gillian
1
Sung, Billy
1
Verlegh, Peeter
1
Winit, Warat
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
International marketing review
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->