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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International marketing review"
~person:"Gregory, Gary"
~source:"econis"
~subject:"Internationales Marketing"
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Brand management in emerging markets : theories and practice
International marketing review
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ECONIS (ZBW)
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Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
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