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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
~person:"Hakala, Ulla"
~subject:"China"
~subject:"Designation of origin"
~subject:"Internationales Marketing"
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
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Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
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