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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
~person:"Marandi, Ebi"
~subject:"China"
~subject:"Internationales Marketing"
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
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Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
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