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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Internationales Marketing"
~subject:"Multinationales Unternehmen"
~type_genre:"Book section"
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Internationales Marketing
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Brand management in emerging markets : theories and practice
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Brands : interdisciplinary perspectives
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Can multinationals bridge the gap between global and local?
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Customer-centric marketing strategies : tools for building organizational performance
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Entrepreneurship in international marketing
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European business in the global network
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Globalization, trade and foreign direct investment
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Going global: implementing international business operations
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International marketing and trade of quality food products
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International marketing in rapidly changing environments
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International marketing in the fast changing world
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Leading economic and managerial issues involving globalization
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Multinational corporations and organization theory : post millennium perspectives
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Multinational enterprise management strategies in developing countries
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New perspectives in international business research
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Perspektiven des Supply Management : Konzepte und Anwendungen ; Festschrift für Ulli Arnold
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Remaking management : between global and local
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The globalisation of Chinese business : implications for multinational investors
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The past, present and future of international business & management
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"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
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