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~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"Springer eBook Collection"
~isPartOf:"StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding"
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Brand research : [an outcome of the second International Conference on Brand Management]
Springer eBook Collection
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
13
Tourism management : research, policies, practice
10
European Spatial Research and Policy
8
The journal of product & brand management
8
Marketing theory
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
MPRA Paper
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Revue d'économie régionale & urbaine : RERU
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
53rd Congress of the European Regional Science Association: "Regional Integration: Europe, the Mediterranean and the World Economy", 27-31 August 2013, Palermo, Italy
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
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ECONIS (ZBW)
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Doppelt schwierig - doppelt gut : die Standortmarketing-Kampagne "MV tut gut."
Meyer, Reinhard
- In:
StadtLandMarke : strategische Markenführung als …
,
(pp. 70-79)
.
2007
Persistent link: https://www.econbiz.de/10003622091
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12
Friuli Venezia Giulia : die Geburt einer neuen Marke
de Visintini, Fabio
- In:
StadtLandMarke : strategische Markenführung als …
,
(pp. 80-93)
.
2007
Persistent link: https://www.econbiz.de/10003622097
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13
Die Power-Region der Zukunft: Metropole Ruhr : neue Identität durch Integration und Kooperation
Brauser, Hanns-Ludwig
- In:
StadtLandMarke : strategische Markenführung als …
,
(pp. 110-121)
.
2007
Persistent link: https://www.econbiz.de/10003622117
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14
Schleswig-Holstein und Hamburg : Wachstumsregion Nord
Rohwer, Bernd
- In:
StadtLandMarke : strategische Markenführung als …
,
(pp. 102-109)
.
2007
Persistent link: https://www.econbiz.de/10003592237
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