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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of marketing"
~person:"Borgh, Michel van der"
~subject:"Business-to-business marketing"
~subject:"Innovation"
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Borgh, Michel van der
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Brand the Future : systematische Markenentwicklung im B2B
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
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Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
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