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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of marketing"
~person:"Chakravarty, Anindita"
~subject:"Business-to-business marketing"
~subject:"Innovation"
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Brand the Future : systematische Markenentwicklung im B2B
Journal of marketing
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
2
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
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