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~isPartOf:"Branding and sustainable competitive advantage : building virtual presence"
~person:"McColl-Kennedy, Janet R."
~person:"Sharma, Piyush"
~person:"Staiger, Douglas"
~subject:"Dienstleistungsqualität"
~subject:"Interkulturelles Management"
~subject:"Konsumentenverhalten"
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Dienstleistungsqualität
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Brand management
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Customer satisfaction
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McColl-Kennedy, Janet R.
Sharma, Piyush
Staiger, Douglas
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Branding and sustainable competitive advantage : building virtual presence
The journal of services marketing
13
NBER Working Paper
7
Journal of business research : JBR
6
Journal of service management
6
Working paper / National Bureau of Economic Research, Inc.
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Journal of service research : JSR
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NBER working paper series
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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Journal of retailing
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Journal of retailing and consumer services
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Journal of service research
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A Research Agenda for Service Marketing
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Annual review of economics
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Brookings papers on education policy
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Brookings-Wharton papers on urban affairs
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California management review
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Economics of education review
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European journal of marketing : EJM
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Frontiers in health policy research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of marketing management : MM
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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The American economic review
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The changing hospital industry : comparing not-for-profit and for-profit institutions
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Are strong brands a source of competitive advantage in the virtual world?
Sharma, Piyush
- In:
Branding and sustainable competitive advantage : …
,
(pp. 4-23)
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2012
Persistent link: https://www.econbiz.de/10009707222
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