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~isPartOf:"Brands : interdisciplinary perspectives"
~isPartOf:"Brazilian journal of political economy"
~isPartOf:"EPTD discussion papers"
~isPartOf:"International business and sustainable development"
~subject:"Markenführung"
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Brands : interdisciplinary perspectives
Brazilian journal of political economy
EPTD discussion papers
International business and sustainable development
Impulse für die Markenforschung und Markenführung
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Consuming caffeine : the discourse of Starbucks and coffee
Elliott, Charlene
- In:
Brands : interdisciplinary perspectives
,
(pp. 342-353)
.
2015
Persistent link: https://www.econbiz.de/10010478953
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