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~isPartOf:"Brands : interdisciplinary perspectives"
~isPartOf:"Psychology & marketing"
~type_genre:"Fallstudie"
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Brands : interdisciplinary perspectives
Psychology & marketing
Cases on branding strategies and product development : successes and pitfalls
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Harvard business review : HBR
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European journal of marketing : EJM
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
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Engaging consumers through branded entertainment and convergent media
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Gaining momentum : managing the diffusion of innovations
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Global business and organizational excellence : a review of research & best practices
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Handbook of contemporary marketing in China : theories and practices
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Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
2
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
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