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~isPartOf:"Brands : interdisciplinary perspectives"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Brand management
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Brands : interdisciplinary perspectives
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Fast fashion systems : theories and applications
8
Sustainable Luxury : An International Perspective
7
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Hamburger Schriften zur Marketingforschung
4
Handbook of Islamic marketing
4
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
4
Schriften zu Distribution und Handel
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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11 Fallstudien von Handelsunternehmen
3
Gabler Edition Wissenschaft
3
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Promoting organizational performance through 5G and agile marketing
3
Research
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Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
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Brand research : [an outcome of the second International Conference on Brand Management]
2
Building corporate identity, image and reputation in the digital era
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
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Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
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Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
2
Brand culture and branded workers : service work and aesthetic labour in
fashion
retail
Pettinger, Lynne
- In:
Brands : interdisciplinary perspectives
,
(pp. 13-33)
.
2015
Persistent link: https://www.econbiz.de/10010477905
Saved in:
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