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~isPartOf:"Brands : interdisciplinary perspectives"
~type_genre:"Case study"
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Brand image
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Brand management
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Consumer behaviour
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Nike <Firma>
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Brands : interdisciplinary perspectives
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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Zeitschrift Interne Revision : ZIR ; Fachzeitschrift für Wissenschaft und Praxis
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Digital factory for human-oriented production systems : the integration of international research projects
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Fachlaufbahnen : alternative Karrierewege für Spezialisten schaffen
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Field guide to case study research in business-to-business marketing and purchasing
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Gabler Edition Wissenschaft / Forschungsberichte aus der Grazer Management Werkstatt
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Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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HMD : Praxis der Wirtschaftsinformatik
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Handbook of research on integrating social media into strategic marketing
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Harvard-Manager
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IAB-Werkstattbericht
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IIMT executive MBA, year 2001
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Iimt series on management of information & communication technology / 4, iimt executive MBA and executive diploma papers
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International journal of business information systems : IJBIS
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International journal of production economics
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International supply chain management and collaboration practices
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Journal of information & knowledge management : JIKM
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Palgrave Pivot
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Palgrave pivot
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Performance measurement and management control : behavioral implications and human actions
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Premier reference source
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Routledge new directions in public relations and communication research
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Science, technology, and management series
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Strategic marketing cases in emerging markets
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Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
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Technological forecasting & social change : an international journal
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
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