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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of business research : JBR"
~person:"Andreu, Luisa"
~person:"Hohn, Stefanie"
~subject:"Internet"
~subject:"Marketing management"
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Internet
Marketing management
Corporate Social Responsibility
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Breaking new ground in theory and practice
Journal of business research : JBR
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
2
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
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