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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing communications"
~person:"Dalakas, Vassilis"
~subject:"Consumer behaviour"
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Dalakas, Vassilis
Muehling, Darrel D.
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Breaking new ground in theory and practice
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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2
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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