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~isPartOf:"Brick & mortar shopping in the 21st century"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~subject:"Sales promotion"
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Konsumentenverhalten
Retail trade
Sales promotion
Consumer behaviour
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Ladengeschäft
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Retail outlet
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Behavioral economics
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Silberer, Günter
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Brick & mortar shopping in the 21st century
Journal of retailing and consumer services
10
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Journal of marketing
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European retail research
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Faculty & research / Insead : working paper series
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International journal of retail & distribution management
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection
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BestMasters
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Der Markt : international journal of marketing
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Forum Marketing
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Harvard business review on retailing and merchandising
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Journal of retailing
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Management and marketing for improved retail competitiveness and performance
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NBER Working Paper
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Routledge companions in business, management and accounting
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Schriftenreihe der HHL Leipzig Graduate School of Management
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Springer eBook Collection / Business and Economics
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The service industries journal
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Working paper / National Bureau of Economic Research, Inc.
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Advanced technologies management for retailing : frameworks and cases
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Advances in E-Business research (AEBR) book series
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Advances in e-business research (AEBR) book series
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
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Big data for twenty-first-century economic statistics
1
Business & economics
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Consumer behavior analysis : (a) rational approach to consumer choice
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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Video-cued thought protocols : a method for tracing cognitive processes at the point of purchase
Büttner, Oliver B.
;
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 221-241)
.
2008
Persistent link: https://www.econbiz.de/10003618222
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2
Behavior at the POS : classical and newer methods of recording it
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 257-280)
.
2008
Persistent link: https://www.econbiz.de/10003618231
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