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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Schweidel, David A."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
Bayes-Statistik
3
Bayesian estimation
3
Bayesian inference
3
Artificial intelligence
2
Konsumentenverhalten
2
Social Web
2
Social web
2
ChatGPT
1
Content creators
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Couponing
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Creator economy
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Customer base analysis
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Digital platform
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Digital platforms
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Digitale Plattform
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Generative AI
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Hidden Markov models
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Induktive Statistik
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Kundenbindungsprogramm
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Künstliche Intelligenz
1
LLMs
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Latent space models
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Loyalty program
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Marketing
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Markov chain
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Markov-Kette
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Mobile promotions
1
Modellierung
1
Monetization
1
Multi-category choice models
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Online-Marketing
1
Purchase dynamics
1
Sales promotion
1
Scientific modelling
1
Social influence
1
Social media
1
Statistical inference
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Schweidel, David A.
Gijsbrechts, Els
9
Warlop, Luk
8
Skiera, Bernd
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Bleier, Alexander
2
Budhwar, Pawan S.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing
3
Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
3
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1
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
2
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
3
A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
Saved in:
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