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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
294
Theory
113
Theorie
112
Brand management
99
Markenführung
99
Beziehungsmarketing
75
Relationship marketing
75
Brand image
69
Markenimage
69
Brand
66
Markenartikel
66
Marketing management
66
Marketingmanagement
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Einzelhandel
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Retail trade
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Viral marketing
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Virales Marketing
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Gijsbrechts, Els
9
Warlop, Luk
8
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
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Nguyen, Hang T.
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Abou Nabout, Nadia
2
Ailawadi, Kusum L.
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Budhwar, Pawan S.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
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2
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2
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,455
Journal of retailing and consumer services
2,038
International journal of production economics
2,012
International journal of production research
1,646
European journal of operational research : EJOR
1,172
International journal of hospitality management
816
International journal of consumer studies
752
Transportation research / E : an international journal
706
Psychology & marketing
675
Management science : journal of the Institute for Operations Research and the Management Sciences
585
Small business economics : an entrepreneurship journal
585
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Technological forecasting & social change : an international journal
521
Cogent business & management
496
International journal of logistics systems and management
486
Industrial marketing management : the international journal for industrial and high-tech firms
453
Asia Pacific journal of marketing and logistics
446
Omega : the international journal of management science
403
The journal of product & brand management
400
European journal of marketing : EJM
390
Journal of business ethics : JOBE
383
Tourism management : research, policies, practice
381
Journal of marketing research : JMR
366
The journal of brand management : an international journal
363
International journal of logistics : research and applications
349
Journal of travel and tourism marketing
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Journal of marketing management : MM
339
Journal of marketing communications
337
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
International journal of retail & distribution management
335
Supply chain management : an international journal
335
Journal of retailing
332
Journal of fashion marketing and management
330
The international journal of logistics management
327
International journal of entrepreneurship and small business
321
Journal of international consumer marketing
319
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
307
Marketing letters : a journal of research in marketing
307
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ECONIS (ZBW)
334
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334
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1
Does resilience matter for supply chain performance in disruptive crises with scarce resources?
Queiroz, Maciel M.
;
Wamba, Samuel Fosso
;
Raut, Rakesh …
- In:
British journal of management
35
(
2024
)
2
,
pp. 974-991
Persistent link: https://www.econbiz.de/10014535449
Saved in:
2
The ties that bind : how boundary spanners create value in science-based SMEs
Pattinson, Steven
;
Dawson, Patrick
- In:
British journal of management
35
(
2024
)
1
,
pp. 464-486
Persistent link: https://www.econbiz.de/10014472054
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
6
Commitment systems in cross-boundary work
Rossenberg, Yvonne van
;
Swart, Juani A.
;
Yalabik, …
- In:
British journal of management
34
(
2023
)
2
,
pp. 746-766
Persistent link: https://www.econbiz.de/10014279328
Saved in:
7
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
8
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
9
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
10
Does reshoring affect the resilience and sustainability of supply chain networks? : the cases of Apple and Jaguar Land Rover
Choudhary, Nishat Alam
;
Arputham, Ramkumar Maria
; …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1138-1156
Persistent link: https://www.econbiz.de/10014336262
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