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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of advertising research"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Berthon, Pierre R."
~subject:"Kreativität"
~subject:"Werbewirkung"
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Berthon, Pierre R.
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British journal of management : BJM
Journal of advertising research
The marketing review
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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