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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Teng, Ching-i"
~subject:"Marketing communications"
~subject:"Taiwan"
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British journal of management : BJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Partial comparative messages in competition
Teng, Ching-i
;
Chang, Chung-chau
;
Lai, Jeng-yu
- In:
British journal of management : BJM
20
(
2009
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10003855990
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