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~isPartOf:"British journal of management : BJM"
~subject:"Advertising"
~subject:"Consumer protection"
~subject:"Product classification"
~subject:"USA"
~subject:"Werbewirkung"
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British journal of management : BJM
Psychology & marketing
7
Journal of institutional and theoretical economics : JITE
6
Journal of business research : JBR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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Health marketing quarterly
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How to use technical terms in ads? : an FCB grid perspective
Teng, Ching-i
;
Huang, Li-shia
;
Hsieh, Pin-chun
- In:
British journal of management : BJM
21
(
2010
)
4
,
pp. 1044-1056
Persistent link: https://www.econbiz.de/10008759342
Saved in:
2
Partial comparative messages in competition
Teng, Ching-i
;
Chang, Chung-chau
;
Lai, Jeng-yu
- In:
British journal of management : BJM
20
(
2009
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10003855990
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