Prange, Christiane; Schlegelmilch, Bodo B. - In: BuR - Business Research 2 (2009) 2, pp. 215-240
research, tools and procedures are identified to overcome marketing dilemmas and support strategy implementation by drawing on … dilemmas and support strategy implementation by
drawing on ambidextrous designs.
Keywords: marketing dilemmas, marketing … conflicting demands into designs and toolsets
that help to overcome marketing dilemmas. Draw-
ing principally on the management …