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~isPartOf:"Building consumer-brand relationship in luxury brand management"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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Markenführung
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Brand management
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Dienstleistungsqualität
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Hotel industry
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Brandão, Amélia Maria Pinto da Cunha
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Santos, Manoel Vitor
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Building consumer-brand relationship in luxury brand management
Journal of advertising research
3
International journal of electronic business
2
Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social media listening and monitoring for business applications
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Tourism sensemaking : strategies to give meaning to experience
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Advances in business and management forecasting
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Computational and mathematical organization theory
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ERIM report series research in management
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East China Normal University scientific reports : subseries on data science and engineering
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HMD : Praxis der Wirtschaftsinformatik
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International journal of advertising : the quarterly review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of sport management and marketing : IJSMM
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Journal of electronic commerce research : JECR
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : innovations in planning and applied research
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Journal of vacation marketing : an international journal
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Lecture notes in business information processing : LNBIP
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MIT Sloan Research Paper
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Managing consumer services : factory or theater?
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Marketing
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
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Psychology & marketing
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Quantitative marketing and economics : QME
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Research in consumer behavior
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Rheinwerk Computing
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Sloan working papers
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The journal of brand management : an international journal
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The journal of product & brand management
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Word of mouth and social media
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Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
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Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
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