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~isPartOf:"Business/Economics"
~person:"Bergemann, Dirk"
~person:"Dwivedi, Yogesh Kumar"
~person:"Okazaki, Shintaro"
~person:"Wilbur, Kenneth C."
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Bergemann, Dirk
Dwivedi, Yogesh Kumar
Okazaki, Shintaro
Wilbur, Kenneth C.
Kumar, Vinod
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Shareef, Mahmud Akhter
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Journal of business research : JBR
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Cowles Foundation discussion paper
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Breaking new ground in theory and practice
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International journal of Indian culture and business management
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SpringerLink / Bücher
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Advances in theory and practice of emerging markets
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American economic journal : a journal of the American Economic Association
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Asia Pacific journal of marketing and logistics
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Chandos social media series
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Electronic markets : the international journal on networked business
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European Advertising Academy
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Handbook of media economics ; Volume 1A
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Handbook of media economics ; volume 1
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Quantitative marketing and economics : QME
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Springer briefs in business
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SpringerBriefs in Business
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Technological forecasting & social change : an international journal
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
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