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~isPartOf:"Business / Economics"
~subject:"Deutschland"
~subject:"Digitalisierung"
~subject:"Markenpolitik"
~subject:"United States"
~type_genre:"Aufsatzsammlung"
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Deutschland
Digitalisierung
Markenpolitik
United States
Brand management
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Emerging economies
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Markenführung
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Market entry
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Markteintritt
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Aufsatzsammlung
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Mutum, Dilip S.
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Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Premier reference source
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SpringerLink / Bücher
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Business & economics
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Management for Professionals
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Age of access? - Grundfragen der Informationsgesellschaft
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CSR, Sustainability, Ethics & Governance
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Contributions to Management Science
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Der Controlling-Berater : CB
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Handelsblatt-Bücher
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International journal of advertising : the review of marketing communications
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International journal of technology marketing : IJTMkt
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KU Gesundheitsmanagement
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Lehrbuch
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Leitfaden
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Marketing & Kommunikation / Beilage
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Netzwert-Edition
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Palgrave Studies of Marketing in Emerging Economies
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Praxiswissen Management
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Reihe Praxishilfen für Unternehmungen
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Springer eBook Collection / Business and Economics
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Springer eBooks / Business and Economics
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ECONIS (ZBW)
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Marketing cases from emerging markets
Mutum, Dilip S.
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2014
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