Avagyan, Vardan; Bravo, Mercedes Esteban; Vidal-Sanz, Jose - Departamento de Economía de la Empresa, Universidad … - 2011
Inventors can commercialize innovative products by themselves and simultaneously license the technology to other firms. The licensee may cannibalize sales of the licensor, but this can be compensated by gains from royalties. We show in this paper how licenses can be used strategically to speed...