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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
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Brand
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Brand image
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Markenführung
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Consumer behaviour
5
Konsumentenverhalten
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Ramakrishnan, Ruchika
4
Vohra, Anupama
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Bhakuni, Kalpana
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Gupta, Garima
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James, Aditya Joseph
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Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
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1
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
2
The marvel of Taj : a competitive advantage in brand positioning in tourism
Bhakuni, Kalpana
;
Kapoor, Sheetal
- In:
Business analyst : a refereed journal of Shri Ram …
40
(
2019
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10012391609
Saved in:
3
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
4
Branding : an important aspect of consumer buying behaviour towards branded apparel
Bansal, Aishvarya
;
Sabharwal, Santosh
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012213030
Saved in:
5
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
6
Application of the brand experience scale in the Indian context
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015/2016
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10011648117
Saved in:
7
Colours in Logos : a study of consumers' perception of colour and brand personality associations
Gupta, Garima
;
Rajput, Viraj
;
James, Aditya Joseph
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014
)
1
,
pp. 141-154
Persistent link: https://www.econbiz.de/10011343170
Saved in:
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