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~isPartOf:"Business analytics and cyber security management in organizations"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Marketing management"
~type_genre:"Book section"
~type_genre:"Case study"
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Marketing management
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Fiat Group Automobiles Germany <Frankfurt, Main>
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Business analytics and cyber security management in organizations
Gabler Edition Wissenschaft
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
8
Improving marketing strategies for private label products
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
Integrated brand marketing and measuring returns
3
The evolution of brands : from signals of quality to storehouses of trust
3
A master class in brand planning : the timeless works of Stephen King
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Handbook of brand relationships
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Market orientation : transforming food and agribusiness around the customer
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing intelligence & planning
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Origin and branding in international market entry processes
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
The Routledge companion to consumer behavior
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
2006 Business & Economics Society International Conference ; Vol. 1
1
AccessMM-Reihe Grundlagen
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
2
Strategische identitätsorientierte Markenführung : mit Fallstudien aus der Automobilindustrie
Ringle, Tanja
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335982
Saved in:
3
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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